Full Time

Digital Marketing Specialist

Job Description :

Company: PS Software Solutions
Location: Hyderabad, Bengaluru (Marathahalli)
Employment Type: Full-Time, Permanent
Experience Required: 1 – 3 years
Salary Range: ₹1.25 – 2.5 LPA
Industry: Advertising & Marketing (Digital Marketing)
Department: Marketing & Communication
Role Category: Digital Marketing

Interview / Walk-in Details

Dates: 4th December – 31st December
Timings: 9:30 AM – 5:30 PM
Venue:
FLOT No 507, Sri Harshitha Enclave,
Gulmohar Enclave Road, SBI Bank,
Silver Spring Layout, Opp. Sankar Eye Hospital,
VTC: Marathahalli

Contact Person: Kumar
Phone: 9912123564

Job Description

Key Responsibilities

1. Search Engine Optimization (SEO)

Optimize website content to improve search engine rankings.
Conduct keyword research and execute on-page and off-page SEO strategies.
Monitor website analytics to enhance traffic and visibility.

2. Pay-Per-Click (PPC) Advertising

Create and manage paid campaigns across Google Ads and social media platforms.
Monitor campaign performance and optimize for ROI.
Track metrics such as CPC, conversion rates, and overall ad efficiency.

3. Social Media Marketing

Plan and execute campaigns across Instagram, Facebook, LinkedIn, and other platforms.
Engage with the audience and enhance brand presence.
Analyze reach, engagement, and conversion metrics.

4. Content Marketing

Create blog posts, social media content, newsletters, and other marketing content.
Collaborate with designers, writers, and videographers for multimedia campaigns.
Ensure content aligns with brand voice and marketing goals.

5. Email Marketing & CRM

Manage email campaigns, lead nurturing, and subscriber lists.
Track open rates, CTRs, and conversions.
Use tools like HubSpot, Mailchimp, or Zoho for automation.

6. Analytics & Reporting

Track website, campaign, and social media performance via Google Analytics and other tools.
Prepare KPI, conversion, and ROI reports.
Provide data-driven recommendations to improve campaign outcomes.

7. Additional Responsibilities

Stay updated on the latest digital marketing trends and tools.
Collaborate closely with sales and creative teams.
Suggest improvements for user experience and conversion funnels.

Education

Any Graduate

Key Skills

Digital Marketing
SEO (Search Engine Optimization)
Google Ads / Google AdWords
Social Media Marketing
Digital Branding
Content Marketing
Digital Campaign Management