Digital Marketing Executive

Job Title: Digital Marketing Executive
Company: TGH Software Solutions
Location: Remote (Hiring office in Hyderabad)
Experience Required: 2–4 Years
Openings: 11
Salary: Not Disclosed
Employment Type: Full Time, Permanent
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Role Category: Marketing

Job Description:
We are looking for a dynamic Digital Marketing Executive to drive B2B SaaS / IT services marketing initiatives. The ideal candidate will have strong skills in SEO, content creation, inbound lead generation, WordPress management, and marketing automation. The role requires creativity, technical writing ability, analytical thinking, and proficiency in designing marketing assets using Canva. The candidate will produce technical content for enterprise technology audiences, including integration, automation, APIs, and orchestration, and support digital campaigns that generate measurable business outcomes.

Key Responsibilities:

• Execute digital marketing campaigns aligned with lead generation goals.

• Manage end-to-end SEO including technical SEO, on-page optimization, keyword research, and audits.

• Maintain and optimize WordPress websites including blogs, landing pages, and service pages.

• Create high-quality technical content: blogs, whitepapers, case studies, and LinkedIn articles.

• Design creatives, visuals, and marketing assets using Canva.

• Build content calendars and manage social media platforms, especially LinkedIn.

• Create landing pages and run A/B tests to improve conversion rates.

• Manage email marketing campaigns, outreach, and automation workflows.

• Track KPIs and report on traffic, leads, conversions, and ROI.

• Support webinars, events, and partner co-marketing campaigns.

Required Skills & Experience:

• 2+ years of experience in B2B SaaS or IT services digital marketing.

• Strong knowledge of SEO, inbound marketing, and WordPress management.

• Excellent technical content writing skills for enterprise technology audiences.

• Proficiency in Canva for designing marketing assets and visuals.

• Experience with marketing automation tools (HubSpot, Zoho, Mailchimp).

• Understanding of LinkedIn marketing (organic and paid).

• Basic knowledge of Google Ads is a plus.

Key KPIs:

• Inbound lead generation performance.

• Organic traffic growth.

• MQL to SQL conversion improvement.

Education: Any Graduate

Key Skills: SEO, Off-Page SEO, On-Page Optimization, WordPress, Website Analysis, Canva, Digital Marketing

Application Details: Apply via :