Full Time

Digital Marketing Executive

Job Description :

Company: ShipConsole
Location: Hyderabad (Habsiguda) – Onsite
Job Type: Full-time, Permanent
Experience Required: 2–4 years
Shift Timings: 2:00 PM to 11:00 PM IST
Salary: Not Disclosed
Openings: 1
Industry Type: Software Product
Department: Marketing & Communication
Role Category: Digital Marketing
Education: Any Graduate

About the Company:

ShipConsole is a leading cloud-based multi-carrier, multi-modal shipping platform. It streamlines parcel and freight shipping operations with one-click shipping, real-time freight quoting, document management, and seamless ERP integration.

Role Overview:

We are looking for a Digital Marketing Executive with 2–3 years of experience to lead inbound and outbound marketing campaigns. The ideal candidate is detail-oriented, familiar with modern digital marketing tools (including AI), and can manage campaigns across email, social media, blogs, and video channels.

Key Responsibilities:

Email Marketing & Campaign Management:

Plan, design, and execute promotional, informational, and nurturing email campaigns
Manage segmented mailing lists and ensure list hygiene
Use email marketing tools such as Mailchimp, Mailjet, HubSpot, Zoho, Instantly, or Marketo
Conduct A/B testing of subject lines, content, and CTAs
Track campaign metrics and provide insights for optimization
Ensure compliance with GDPR and CAN-SPAM regulations
Collaborate with the sales team to align campaigns with lead-gen goals

List Management & CRM Operations:

Maintain and update customer and lead databases
Use CRMs like Zoho, Salesforce, HubSpot, etc., to track campaign data
Segment audiences by industry, geography, ERP systems, and buyer personas
Use AI tools for deduplication, enrichment, and validation

Content & Digital Marketing:

Support creation of marketing content: blogs, newsletters, videos, etc.
Manage and grow the company’s social media presence
Repurpose content across digital platforms
Collaborate with SEO teams as needed

AI-Driven Marketing:

Use AI tools for content creation, campaign automation, and performance analysis
Stay informed on AI trends to improve campaign outcomes

Preferred Skills & Tools:

Email Marketing (Mailchimp, HubSpot, Zoho, etc.)
CRM Tools (Zoho, Salesforce, HubSpot)
Social Media Marketing & Management
Content Creation – blogs, videos, newsletters
Campaign Management & Reporting
AI Tools for marketing automation
Basic knowledge of HTML (preferred)
Experience in B2B SaaS, ERP, or logistics industries is a plus

Key Skills:

Digital Marketing
Email Campaign Management
Social Media Marketing
Marketing Automation
Lead Generation
CRM & List Management
AI Tools in Marketing
Content Marketing

Company Careers Page:
https://shipconsole.com/careers/