SEO Specialist

Company: Zelis Healthcare
Location: Hyderabad, Telangana
Experience: 2–5 years
Salary: Not Disclosed
Employment Type: Full-time, Permanent

Key Responsibilities:

• Conduct market, competitive, and keyword research; perform on-page, off-page, and technical SEO audits.

• Develop and implement strategic SEO plans, including KPI setting and monitoring organic rankings, users, sessions, leads, MQLs, and SQLs.

• Continuously analyze data, monitor competitors, and optimize existing content, internal linking, metadata, technical SEO, Core Web Vitals, and backlink strategies.

• Collaborate with marketing teams to implement SEO best practices and website updates.

• Advise on selection and implementation of SEO software and tools.

• Prepare and present biweekly performance reports including Google Analytics 4, SEMRush, Brightedge, and other relevant tools.

• Stay updated on SEO and digital marketing trends, best practices, and technological innovations.

Requirements:

• 2–5+ years of SEO experience with proven results across Google, Yahoo, and Bing.

• Strong knowledge of WordPress, Google Analytics, and SEO tools like Ahrefs, SEMRush, or Yoast.

• Familiarity with performance marketing, conversion optimization, A/B testing, and multivariate experiments.

• Excellent analytical, problem-solving, and collaboration skills.

• Willingness to gain certifications in technology such as ContentSquare, if not already certified.

Key Skills: SEO, SEMRush, Google Analytics, Search Engine Optimization, Search Engine Specialist

More Info: Zelis Healthcare Careers