Digital Marketing Executive

Company: Miraki Tech
Location: Hyderabad
Experience: 2 – 5 years
Salary: Not Disclosed
Openings: 3
Employment Type: Full-Time, Permanent
Industry: IT Services & Consulting
Department: Marketing & Communication
Role Category: Digital Marketing
Education: UG: Any Graduate | PG: Any Postgraduate

Role Overview:
Plan, create, and optimize paid ad campaigns on Google and Meta platforms. Manage budgets to maximize ROI through audience research, conversion tracking, performance analysis, and compelling ad creatives. Collaborate with creative teams and provide performance reports to stakeholders.

Key Responsibilities:

• Develop, launch, and manage advertising campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)

• Conduct keyword research, audience segmentation, and competitor analysis to create data-driven strategies

• Continuously monitor and optimize campaigns using A/B testing, bid management, and budget adjustments

• Set up and track conversions, pixels, and remarketing campaigns for accurate performance measurement

• Collaborate with design and content teams to develop ad creatives, visuals, and landing pages

• Prepare and present performance reports with actionable insights for stakeholders

• Manage advertising budgets effectively to maximize ROAS and achieve KPIs

• Stay updated with digital marketing trends, platform updates, and best practices for Google and Meta ads

Required Skills & Qualifications:

• 2 – 5 years of experience managing Google Ads and Meta Ads campaigns

• Hands-on experience with Google Ads Manager, Meta Business Manager, Google Analytics, and Google Tag Manager

• Strong analytical skills to derive actionable insights and optimize campaign performance

• Excellent communication and presentation skills for cross-team collaboration

• Deep understanding of performance marketing, audience segmentation, and conversion tracking

• Basic graphic design skills or ability to collaborate effectively with creative teams

• Google Ads and Meta Ads certifications preferred

Key Skills:
Google Ads, Meta Ads, PPC, SEM, SMM, SMO, Google Analytics, Social Media Marketing, SEO, Performance Marketing

Apply Now: Miraki Tech Careers