Digital Marketing Executive

Company: VINN Digital Media
Role: Digital Marketing Executive
Experience Required: Fresher (0–1 year)
Location: Hyderabad (Remote)
Employment Type: Full-Time

Role Overview

VINN Digital Media is seeking a proactive and detail-oriented fresher with a strong understanding of Google Ads, SEO (On-Page, Off-Page, Technical), Generative Engine Optimization (GEO), and AI-driven SEO advancements. The role involves executing performance campaigns, supporting SEO initiatives, and contributing to digital growth through data-driven insights.

Key Responsibilities

Google Ads

• Assist in creating, managing, and optimizing Google Ads campaigns across Search, Display, Video, and Performance Max

• Conduct keyword research, ad group structuring, and ad copy creation

• Monitor CTR, CPC, Quality Score, and conversion metrics

• Support budget allocation, bid adjustments, and audience targeting

• Prepare weekly and monthly reports with actionable insights

SEO (On-Page, Off-Page, Technical)

• Perform on-page optimization: meta tags, headers, keyword placement, schema, URLs, content enhancements

• Support off-page initiatives including link building, outreach, directory submissions, guest posts, and brand mentions

• Assist with technical SEO audits: crawl issues, site speed, Core Web Vitals, indexing, sitemaps, canonicals, mobile optimisation

• Track keyword rankings, impressions, clicks, CTR, and organic performance

• Collaborate with content and development teams for SEO improvements

Generative Engine Optimization (GEO) & AI in SEO

• Understand search behavior changes from Google SGE, Bing AI Search, and generative models

• Optimize content for SGE: conversational formats, structured answers, entity strengthening, E-E-A-T alignment

• Use AI tools for keyword clustering, competitor analysis, and content gap identification

• Stay updated with AI-driven SEO trends, emerging algorithms, and generative tools

Skills & Qualifications

• Basic to intermediate understanding of Google Ads and SEO fundamentals

• Knowledge of On-Page, Off-Page, Technical SEO, and GEO

• Awareness of AI-driven SEO advancements and generative search models

• Familiarity with Google Analytics, Search Console, Google Ads Manager, and SEO tools (Ahrefs, SEMrush, Screaming Frog preferred)

• Strong analytical and research capabilities

• Good communication and attention to detail

• Ability to learn quickly and work in a fast-paced environment