Digital Marketing Executive (Fresher)

Company: Refroid Technologies
Location: Hyderabad
Employment Type: Full-Time, Permanent
Experience Required: 0 – 1 year
Salary Range: ₹2 – 6 LPA
Openings: 1
Preference: Women candidates preferred
Industry: Industrial Equipment / Machinery
Department: Marketing & Communication
Role Category: Advertising & Creative

Role Overview

Refroid Technologies is seeking a highly motivated Digital Marketing Executive (Fresher) with foundational knowledge in digital marketing and AI-based design tools. The ideal candidate is creative, eager to learn, and capable of transforming technical engineering concepts into compelling digital content using AI-driven tools. This role offers training on data center technologies while encouraging continuous learning of emerging AI capabilities.

Key Responsibilities

• Create engaging visual and digital content using AI-powered tools such as Canva AI, Adobe Firefly, Adobe Express AI, Midjourney, Figma AI, and DALL·E.

• Support the development of marketing creatives including social media posts, email campaigns, brochures, infographics, and product visuals.

• Generate AI-based explainer graphics for engineering topics such as airflow, cooling systems, heat transfer, HVAC, and data center cooling.

• Collaborate with technical and product teams to convert complex engineering content into simple, customer-friendly digital assets.

• Use AI analytics tools to track content performance and recommend improvements.

Required Skills (Fresher)

• Completed certification/course in Digital Marketing + AI-powered design tools.

• Strong creativity and a passion for learning new AI technologies.

• Hands-on exposure to tools like Midjourney, Canva AI, Adobe Express AI, Figma AI, and ChatGPT.

• Ability to learn technical concepts in refrigeration, HVAC, and data center cooling and present them creatively.

• Strong attention to detail, storytelling ability, and communication skills.

• Willingness to collaborate with technical teams and adapt in a fast-learning environment.

Qualifications

• Bachelor’s degree (any specialization).

• Internship or project experience in digital marketing is an added advantage.

• Interest in technology, engineering concepts, and AI-based design workflows.

Key Skills

• Digital Marketing

• Content Writing

• Communication Skills

• Good English Communication

• AI-based Creative Tools