Digital Marketing Executive\Analyst

Company: GravityMinds
Location: Hyderabad (On-site)
Department: Digital & Communications
Experience: 1+ Year
Employment Type: Full-Time
Reports To: Team Leader

Job Summary

The Digital Marketing Analyst supports digital performance optimization across GravityMinds’ brand portfolio. The role analyzes user behavior, improves conversion funnels, and provides data-driven insights to enhance digital assets.

Key Responsibilities

• Support digital marketing projects and regulatory updates with detailed data analysis.

• Analyze user journeys and identify barriers to conversion.

• Build dashboards and performance reports for stakeholders.

• Conduct deep-dive analyses on KPIs, engagement, and feature adoption.

• Monitor competitor websites for benchmarking.

• Troubleshoot tracking issues and validate data accuracy.

• Ensure compliance with company standards and complete mandatory training.

Required Skills & Experience

• Minimum 1 year in digital analytics, performance marketing, or ecommerce.

• Strong proficiency with Google Analytics 4 (GA4), Google Ads, and Google Tag Manager (GTM).

• Experience with A/B and multivariate testing tools.

• Advanced skills in Excel (formulas, pivots, macros) and PowerPoint.

• Experience building dashboards in Looker Studio.

• Strong communication and analytical skills.

• Knowledge of HTML/CSS preferred.

• Experience in regulated industries (preferred).

Qualifications

• Bachelor’s degree in Marketing, Analytics, Digital Media, Business, Statistics, or related fields.

• Google Analytics or Google Ads certification (preferred).

• Strong command of the English language.

How to Apply

Send your resume to: support@gravityminds.in
Subject Line: Application for Digital Marketing Executive