Digital Marketing Executive
- Thrissur (Infopark, Koratty), Chennai
- Date : 24-09-2025
Job Description :
Company: JK Lucent
Location: Thrissur (Infopark, Koratty), Chennai
Experience: 1–3 years
Salary: Not Disclosed
Openings: 1
Posted: 1 day ago
Employment Type: Full-Time, Permanent
Industry: IT Services & Consulting
Department: Marketing & Communication
Role Category: Digital Marketing
Job Summary
JK Lucent is seeking a skilled Digital Marketing Executive to lead and implement digital strategies that enhance brand visibility and generate quality leads. The role involves handling SEO, paid ads, content marketing, and analytics, primarily targeting the Australia and New Zealand markets. The ideal candidate will bring creativity, data literacy, and a passion for marketing tech services.
Key Responsibilities
Develop and execute digital marketing strategies to drive brand awareness and lead generation
Manage and optimize SEO/SEM campaigns for increased visibility and website traffic
Handle social media marketing across LinkedIn, Facebook, Instagram, and Twitter
Plan and deliver content marketing assets – blogs, case studies, newsletters
Use Google Analytics and other metrics tools to measure and improve campaign effectiveness
Run targeted email marketing campaigns via platforms like Mailchimp or HubSpot
Execute and optimize paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
Coordinate with designers and content creators to maintain brand consistency and impact
Stay updated on emerging digital marketing trends and tools
Generate and present performance reports weekly/monthly with ROI analysis
Required Qualifications & Skills
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience
1–3 years in digital marketing, preferably in IT services or B2B marketing
Technical Skills
SEO/SEM tools (e.g., Google Analytics, SEMrush, Moz)
Email marketing tools (Mailchimp, HubSpot)
Social media ad platforms (Facebook, LinkedIn, Instagram)
Familiarity with design tools: Canva, Adobe Photoshop, Illustrator (preferred)
Soft Skills
Strong communication skills (written & verbal English)
Analytical mindset with the ability to derive actionable insights
Creative thinking and branding sensibility
Proactive, team-oriented approach
Preferred Qualifications
Experience working with international markets (Australia/New Zealand preferred)
Knowledge of Google Ads, LinkedIn Sales Navigator, and retargeting strategies
Why Join JK Lucent?
Work with a growing team targeting high-potential international markets
Exposure to multi-channel campaigns and modern martech tools
Opportunity to grow within a performance-driven environment
Be part of a team that values innovation, initiative, and creative freedom
