Digital Marketing Executive

Company: Orixcom
Location: India (Remote)
Employment Type: Full-Time

Position Overview

Orixcom is seeking a highly motivated and strategically driven Digital Marketing Executive to strengthen its digital presence and enhance B2B engagement across global markets. This position is designed for a marketing professional with hands-on experience managing LinkedIn-focused B2B campaigns, running multi-channel paid ads, creating high-quality content, and optimizing digital touchpoints for engagement and lead-generation.
The ideal candidate is both analytical and creative, capable of planning large-scale digital strategies while independently executing daily content creation, campaign optimization, and audience engagement.

Key Responsibilities

1. Multi-Channel Campaign Management

• Define and refine the Ideal Customer Profile (ICP) to support targeted campaigns.

• Collaborate with sales, product, and marketing teams to maintain ongoing ICP alignment.

• Develop and execute digital marketing strategies across platforms, with primary emphasis on LinkedIn.

• Plan, launch, and optimize Ads and sponsored campaigns aimed at B2B awareness, engagement, and lead generation.

• Maintain a comprehensive content calendar ensuring consistency, relevance, and timely delivery.

• Manage cross-functional campaign execution to ensure strategic alignment and maximum impact.

• Track campaign performance, analyze data, and deliver clear reports highlighting ROI and insights for optimization.

2. Paid Advertising & Re-Engagement Campaigns

• Plan and manage paid digital campaigns across LinkedIn, Google, and Meta platforms.

• Focus on re-engagement, lead nurturing, and targeted outreach aligned with B2B goals.

• Allocate and optimize advertising budgets to ensure maximum return on investment.

• Analyze performance metrics and adjust strategies to improve conversions and campaign effectiveness.

3. Content Creation & Optimization

• Create engaging, brand-aligned written and multimedia content for web, social media, digital channels, and leadership profiles.

• Partner with designers to conceptualize and produce creative assets tailored for B2B audiences.

• Plan and manage content calendars tied to marketing objectives and product priorities.

• Conceptualize, script, shoot, and edit short-form video content (including reels/shorts) for digital platforms.

• Incorporate branded visual elements into multimedia content.

• Use AI-based tools for ideation, editing, captioning, and trend-focused content creation while maintaining brand standards.

4. Social Media & Community Management

• Manage and expand the company’s digital presence across all social platforms, with priority on LinkedIn.

• Engage with audiences through timely responses, active participation, and consistent value-driven communication.

• Execute both paid and organic initiatives while monitoring platform trends.

• Adjust strategies based on evolving social algorithms, competitor activity, and audience behavior.

5. Website & Conversion Rate Optimization

• Collaborate with the marketing team to refine website content, user journeys, and functionality.

• Conduct A/B testing on landing pages, CTAs, forms, and layouts to improve user engagement and conversion performance.

• Support continuous improvement of website design, structure, and user experience based on analytics insights.

Candidate Requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• Proven experience managing LinkedIn company pages, Ads, and campaigns for B2B organizations.

• Demonstrated success running Google and Meta Ads for lead generation and re-engagement.

Technical Skills

• Proficiency with LinkedIn Campaign Manager, Google Ads, Meta Business Manager.

• Experience with CRM/marketing automation tools such as HubSpot.

• Familiarity with social media management platforms and content scheduling tools.

• Knowledge of analytics and data interpretation for ongoing strategy refinement.

• Strong command of English for writing, editing, and communication.

• Good understanding of Canva, Adobe Suite, or equivalent creative tools.

• Ability to conceptualize, shoot, and edit short videos for digital channels.

• Familiarity with AI-based content tools for ideation and editing.

Capabilities & Personal Attributes

• Strategic thinker with the ability to work independently.

• Strong multitasking capabilities with the ability to manage concurrent campaigns.

• High level of creativity combined with an understanding of B2B communication standards.

• Strong problem-solving mindset and adaptability to fast-changing digital trends.

• A strong personal or professional LinkedIn presence is an advantage.

Desirable Skills

• Portfolio showcasing B2B multi-channel content and successful campaign execution.

• Advanced understanding of LinkedIn algorithm dynamics, posting optimization, and engagement strategies.

• Experience with paid social advertising optimization, audience segmentation, and retargeting.

• Basic graphic design or video editing experience (Canva, Premiere Pro, CapCut, or similar tools).

Why Join Orixcom?

Orixcom specializes in simplifying business connectivity through integrated and flexible solutions for modern enterprises. As a Digital Marketing Executive, you will play a key role in shaping the company’s digital footprint, driving B2B lead-generation initiatives, and expanding its professional community.
This opportunity is ideal for digital marketers who can balance strategic planning with hands-on execution, possess strong creative instincts, and understand how to reach targeted B2B audiences across digital platforms.