Digital Marketing Specialist

Company: Infosun Technology
Location: Hyderabad
Employment Type: Full-time, Permanent
Experience Required: 2 to 4 years
Notice Period: Not Disclosed

About Us:
The Premia Academy, under Infosun Technology, is a new-age school focused on nurturing holistic and future-ready learners through academic excellence and values-based education.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube).

• Perform keyword research, write ad copy, and manage budgets effectively.

• Track ROI and conversion metrics to enhance campaign performance.

• Implement on-page and off-page SEO strategies and conduct regular audits using tools like Google Search Console, SEMrush.

• Optimize website content to improve search engine rankings and generate leads.

• Coordinate social media marketing campaigns on Facebook, Instagram, and LinkedIn with content and design teams.

• Monitor engagement and reach metrics to optimize social media performance.

• Use Google Analytics, Tag Manager, and Data Studio for detailed user behaviour tracking and campaign analysis.

• Provide weekly and monthly reports on campaign performance.

• Collaborate with admissions, creative, academic teams, and external agencies to align digital efforts with institutional goals.

Key Skills:
Marketing, Google Analytics, SEMrush, Moz, Digital Marketing, Social Media Marketing, SEO, Ahrefs, Google Ads, Meta Ads Manager, Google Tag Manager

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2 to 4 years proven digital marketing experience, preferably in the education sector.

• Proficiency in Google Ads (certification preferred), SEO tools (Ahrefs, SEMrush, Moz).

• Strong communication, analytical, and multitasking skills.

Education:
UG: Any Graduate
PG: Any Postgraduate
Doctorate: Not Required

Contact:
Phone: 941-702-2054
Email: diana.p@info-sun.com