SEO Specialist (Website & Local SEO)
- Remote
Job Description :
Company: Platton Inc.
Location: Remote
Employment Type: Full-time
Experience: 2 to 7 years
Industry: Logistics / Supply Chain / Freight Forwarding
Compensation: Not disclosed
About Platton Inc.
Platton Inc. is a global, asset-based supply chain services and solutions provider, offering air and ocean freight forwarding, customs brokerage, contract logistics, warehousing, truckload and LTL brokerage, and digital logistics solutions. We serve clients across various industries with a strong focus on automation, visibility, and client success.
Position Overview
We are looking for a results-driven SEO Specialist to lead and execute SEO strategies across our digital platforms. This remote role is ideal for candidates with strong experience in technical SEO, local SEO, and B2B content optimization, especially within logistics, freight, or international trade industries.
Core Objective
To implement and manage SEO strategies that increase qualified traffic, enhance visibility, and support lead generation in the global logistics sector.
Key Responsibilities
Develop and implement comprehensive SEO strategies across core geographies
Optimize service pages (FCL, LCL, warehousing, drayage, etc.) for target keywords
Conduct technical SEO audits; resolve crawl issues, improve site speed, and implement structured data/schema
Manage and optimize Google Business Profiles (U.S. and international)
Collaborate with the content team to build optimized landing pages and blog content
Monitor performance metrics including keyword rankings, CTR, traffic, and conversions
Perform competitive analysis to uncover content and backlink opportunities
Coordinate with developers to apply SEO best practices site-wide
Align SEO efforts with the overall digital marketing and lead gen strategy
Required Skills & Qualifications
2–7 years of SEO experience with proven results, preferably in B2B or logistics
Expertise in technical SEO, local SEO, and on/off-page optimization
Experience managing Google Business Profiles and local citations
Proficiency with SEO tools: Ahrefs, SEMrush, Google Analytics, Search Console, Screaming Frog
Familiarity with WordPress or CMS platforms; basic HTML skills
Understanding of U.S. shipping, Incoterms, and logistics buyer journey is a plus
Strong communication and collaboration skills
Data-driven mindset with the ability to translate insights into results
Bonus: Exposure to CRO and lead generation strategies
Why Join Platton Inc.?
Work with a dynamic international team
Opportunity to impact global digital visibility in a fast-growing sector
Access to modern SEO tools and strategies
Flexible remote work culture
Ready to apply?
Send your resume or portfolio to: [hi@platton.ai]
Website: www.platton.com